The new discounting playbook: rewrite the Black Friday rules

This BFCM, don’t be seen as just another discounted brand. Be the brand that delivers great experiences shoppers aren’t expecting.

New LoyaltyLion research shows that alternative incentives drive BFCM sales just as effectively alongside discounts. This year, there’s a way to do things differently that will protect both your bottom line and your customer relationships.

Registration is now open for The new discounting playbook! Sign up to discover: 

💔 How shoppers really feel about BFCM discounts

💰 The alternative incentives that drive sales as effectively as discounts

📈 How to protect profits and build CLTV this sales season



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🙌 Part 2 and Bootcamp

Sign up to see the alternatives you should offer and how to serve them using your Martech stack

Features advice from experts in the space including, Shopify Plus, Klaviyo, Nosto, Attentive, Gorgias, Brightpearl, Daasity and

Sign up for the part 2 and the Bootcamp


🎤 Ask the experts: BFCM special

Listen to expert opinions on discounting strategies 

LoyaltyLion and eight ecommerce experts hosted a live BFCM Ask Me Anything where they answered questions submitted by the public.

Watch the recording


Ready to think about adding alternative incentives to your BFCM strategy?

Book a call with a member of our team and we’ll show you how.

Book a time to talk