The discounting playbook: How to cash in on genuine customer connections

Thanks to rising economic pressures and decreasing consumer confidence, today we exist in a continuous sales period. This means promotions and discounts aren’t a silver bullet anymore. You’ve got to bank on customer connections instead.

But don’t worry – our research shows that discounts aren’t everything anyway. Alternative incentives can make customers feel just as positive about a brand:

76% of consumers say that discounts make them feel positive about a brand. But 77% said loyalty points create the same positive feelings and 81% feel the same about shipping perks.

These positive feelings translate into deeper emotional connections and, in turn, more purchases made by highly-engaged, highly-valuable customers.

Get The discounting playbook to learn more about the discount alternatives you should be running to connect with customers, drive growth AND protect your margins all year long.


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Struggling to avoid discounting in the face of rising operational costs?

Sign up for our upcoming webinar, How to cash in on genuine customer connections despite rising costs and inflation. We’ll show you how to put the advice from The discounting playbook into practice and give customers incentives that make them feel positive about your brand and convert long-term.

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Ready to rewrite your own discounting rules?

Chat with a member of the LoyaltyLion team by visiting or book a call with a loyalty expert.