The discounting playbook: How to cash in on genuine customer connections

Thanks to rising economic pressures and decreasing consumer confidence, today we exist in a continuous sales period. This means promotions and discounts aren’t a silver bullet anymore. You’ve got to bank on customer connections instead.

But don’t worry – our research shows that discounts aren’t everything anyway. Alternative incentives can make customers feel just as positive about a brand:

76% of consumers say that discounts make them feel positive about a brand. But 77% said loyalty points create the same positive feelings and 81% feel the same about shipping perks.

These positive feelings translate into deeper emotional connections and, in turn, more purchases made by highly-engaged, highly-valuable customers.

Get The discounting playbook to learn more about the discount alternatives you should be running to connect with customers, drive growth AND protect your margins all year long.