Relevance is a strategy that's proven to work.

Rick Kenney from Zaius, stresses that a relevance strategy requires a true cultural shift, across the entire retailing organization. A relevant culture means that the entire go-to-customer team is focused on delivering relevance, optimizing every interaction, from marketing, to commerce and service.

Register for the recording of Ecommerce Espresso, where we discuss: 

  • How merchants can create a relevance-infused customer experience
  • Examples of implemented relevance strategies that have positively impacted retention
  • How loyalty strategies can be used to strengthen and increase the relevance of loyalty interactions

Ecommerce Espresso 2020_ social posts and welcome  (6)