Relevance is a strategy that's proven to work.
Rick Kenney from Zaius, stresses that a relevance strategy requires a true cultural shift, across the entire retailing organization. A relevant culture means that the entire go-to-customer team is focused on delivering relevance, optimizing every interaction, from marketing, to commerce and service.
Register for the recording of Ecommerce Espresso, where we discuss:
- How merchants can create a relevance-infused customer experience
- Examples of implemented relevance strategies that have positively impacted retention
- How loyalty strategies can be used to strengthen and increase the relevance of loyalty interactions