Watch the on-demand recording.
Rob Barr from leading subscription technology, ReCharge, joined us for Ecommerce Espresso to talk about the recurring order market. Listen to hear about the importance of loyalty and retention in subscription businesses, particularly in the current economic climate.
The questions we cover:
- Is there an alternative to discounting that merchants can use to encourage people to subscribe?
- What are your top three tips to stop subscribers from churning?
- Some forecasts predict consumers will tighten their belts and reduce subscriptions during the COVID-19 outbreak. What's the most important thing a merchant can do to counter this?