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Email is an ecommerce marketer's best friend. It has the highest ROI of any marketing channel, delivering a return of 42:1 for every dollar invested. But how do you maintain that success and combat email fatigue?
Adii Pienaar, VP of Commerce Product Strategy at CM Commerce, joins us for Ecommerce Espresso to discuss:
- The standout email marketing campaigns of 2020 so far
- The biggest opportunity missed when it comes to email automation
- The most impactful time to incorporate loyalty into a customer's email journey